The Role of Strategic leadership in increasing the effectiveness of Combating Administrative Corruption, Applying to Libyan Commercial Banks in Tripoli
Year: 2024
Type: article
Study design: Observational Study
Abstract: This study investigates the influence of Instagram review dimensions-message credibility, source credibility (trustworthiness and expertise), review quality, and review quantity-on purchase intention for skincare products among Egyptian consumers.Using a simulated sample of 380 respondents, Pearson correlation analyses revealed strong positive correlations (r = .70-.82, p < .01) between all review dimensions and purchase intention, with message credibility showing the strongest association (r = .82).These findings highlight the critical role of credible, high-quality, and abundant reviews in driving consumer behavior.Implications for marketing, limitations of simulated data, and future research directions are discussed.
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4412358609