Review of Literature on Digital Transformation in the Banking Industry and Its Effectiveness on Users
Year: 2025
Type: article
Study design: Systematic Review
Abstract: The aim of this article is to describe the digital transformation in Banking industry and its impact on User satisfaction; by reviewing related literature. The study was conducted through a systematic review of the literature and text analysis of keywords and abstracts. Convenient Sampling was also employed in the analysis of the article, data collection of the secondary data from a various trusted source, analysis, assessment, writing and publication of the comprehension The elucidative results from the reviews and reflect the user satisfaction towards Digital transformation in banking industry and its effectiveness. The review highlighted on adoption of mobile banking, online payment systems, and AI-driven customer service tools to improve the speed and accessibility for users, it was also found that there is a requirement of more research into how effective is the banking industry in terms of user satisfaction, user experience and user experience. The study also offers a review of the literature on the digital transformation ranging from mobile banking to blockchain integration, and how it affects user satisfaction across different demographic groups. The study complies and contributes to the growing body of knowledge on digital transformation in financial services, offering foundation for further studies.
Authors: Parimala R, Dr Narayan Kayarkatte
Institution: Srinivas University
Language: English
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4412360480