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Factors influencing achievement motivation of clients in technology acceptancein digitalisation of the microfinance sector

Year: 2025

Type: article

Abstract: This study examined the factors influencing the achievement motivation of microfinance clients adopting digitalised servicesduring the COVID-19 pandemic from September 2021 to March 2022. The research involved surveying 500 digitally-engaged clients from a highly literate town. Exploratory and confirmatory factor analyses revealed five key motivationalfactors: three related to job involvement, one to perceived workload, and the sanctioned borrowing amount. The results ofthe structural equation model demonstrated a good fit of the model, confirming these factors’ influence on client motivationin embracing digital microfinance services.

Source: Journal of Tropical Agriculture

DOI: 10.63599/jta.2025.1386

Authors: Divya Sajan, C. Samuel Joseph, B. Navaneetham, D. Mahila Vasanthi Thangam

Institution: Karunya University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: bronze

Funder: Kerala Agricultural University