Customer Perception Towards Mobile Banking Services of Nationalized Banks with special reference to Bengaluru urban customers
Year: 2025
Type: article
Study design: Observational Study
Abstract: Mobile banking has emerged as a critical channel for delivering financial services, offering customers convenience, accessibility, and efficiency. This study explores customer perceptions of mobile banking services offered by banks, using primary data collected through survey. The research aims to understand how customers perceive the usability, security, reliability, and overall value of mobile banking services. The findings reveal that while customers appreciate the convenience of mobile banking, concerns about security and technical issues persist. The study concludes with recommendations for banks to address these concerns and improve customer perceptions.
Authors: Parimala R, Dr. Narayan Kayarkatte
Institution: Srinivas University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4412381065