Pengaruh Kualitas Layanan, Customer Experience Management Dan Kepercayaan Terhadap Kepuasan Pengguna Jasa Km Makassar C2 di Samarinda
Year: 2025
Type: article
Study design: Observational Study
Abstract: The Influence of Service Quality, Customer Experience Management and Trust on User Satisfaction of KM. Makassar C2 in Samarinda under the guidance of Mr. Dr. M. Zaini, M.Si. This study aims to test and analyze whether there is a significant influence of service quality, customer experience management, and trust on user satisfaction of KM Makassar C2 services in Samarinda. This study uses a quantitative research method with sample determination using the lemeshow formula. The population used is KM Makassar C2 Service Users in Samarinda. The data collection technique in this study used a questionnaire with a total of 96 respondents from KM Makassar C2 service users. The analysis tool used is multiple linear regression analysis. Based on the results of the study, it is known that partially service quality and customer experience management have a significant effect on user satisfaction, then trust does not have a significant effect on user satisfaction. However, the results of simultaneous testing show that service quality, customer experience management and trust have a significant effect on user satisfaction of KM Makassar C2 services in Samarinda.
Source: MASMAN Master Manajemen
Author: Achmad Afdal
Institution: Mulawarman University
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4412387282