Work

How a spa service should be designed to elicit Vietnamese customer engagement?

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Spa and Wellness

DOI: 10.1080/24721735.2025.2522519

Authors: Khuong Ngoc Mai, Thai-Ngoc Pham, Nhu Quynh Thi Tran

Institutions: Vietnam National University Ho Chi Minh City, Dong Thap University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W4412388092

FWCI: 2.492

Cites: 48

Cited by: 2

Related to: 10