Empowering Rural Economic Development through the Digital Economy: Mechanisms, Challenges, and Path Selection
Year: 2025
Type: article
Abstract: 数字经济正成为驱动乡村振兴的核心动力，通过激活就业创业、促进产业融合、优化电商生态等路径，催生农业新业态、降低创业成本并拓展市场空间。然而，乡村数字化仍面临基础设施薄弱、资金投入不足、网络覆盖不均；数字人才短缺，教育资源匮乏与城乡人才流失；以及技术应用浅层化、村民数字素养不足等因素制约。对此，本文提出构建政企协同的基建运维体系，强化网络覆盖；建立“本土培育 + 高校赋能 + 企业实训”的人才培养机制；通过场景化示范提升村民的数字素养，为数字经济与乡村振兴深度融合提供路径参考，助力城乡数字鸿沟弥合与经济高质量发展。 The digital economy is emerging as the core driving force behind rural revitalization, fostering new agricultural business models, reducing startup costs, and expanding market opportunities through pathways such as stimulating employment and entrepreneurship, promoting industrial integration, and optimizing the e-commerce ecosystem. However, rural digitalization still faces challenges including inadequate infrastructure, insufficient funding, uneven network coverage; shortages of digital talent, scarce educational resources, and rural-urban talent outflow; as well as superficial technology application and insufficient digital literacy among villagers. In response, this paper proposes establishing a government-enterprise collaborative infrastructure maintenance system to strengthen network coverage; implementing a talent cultivation mechanism combining local training, university empowerment, and corporate internships; and enhancing villagers’ digital capabilities through scenario-based demonstrations. These measures aim to provide a reference framework for the deep integration of the digital economy and rural revitalization, thereby contributing to the narrowing of the urban-rural digital divide and the achievement of high-quality economic development.
Source: E-Commerce Letters
Author: 琦 黄
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4412390716