Year: 2025
Type: conference-paper
Abstract: The retrieval system is a crucial module in e-commerce search advertising that matches user queries with ads. The diverse expressions of users often produce massive tail queries that cannot match merchant bidwords, leading to poor retrieval efficiency. Existing methods, such as query log mining and vector matching, fail to optimize relevance, authenticity, and ad revenue of the rewrite.
Authors: Zhenhui Liu, Chunyuan Yuan, Ming Pang, Zheng Fang, Li Yuan, Xue Jiang, Changping Peng, Zhangang Lin, Zheng Luo, Jingping Shao
Institutions: Jingdong (China), Peking University
Language: English
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
Open Access status: bronze
OpenAlex ID: W4412394875