Mental Health Strategies in the Context of Social Advertising
Year: 2025
Type: article
Abstract: Emotions arise through interaction with the social environment and influence interpersonal relationships. They differ across individuals and are influenced by situational factors and the prevailing social context. Emotions are conveyed through multiple channels of communication, including language, body posture, and gestures, all of which significantly influence interpersonal interactions. Companies promote their products through advertisements on social media, aiming to influence individuals’ emotions and behavior through consistent and repetitive messaging. The overarching aim of advertisements is to elicit emotional responses and guide individual behavior. At the same time, individuals’ preferences for particular advertising messages can reveal key aspects of their personality profiles and the emotion regulation strategies they employ. The purpose of the present study is to contribute to the ongoing scholarly discourse of recent years regarding young adults’ perceptions of others’ expectations, the emotion regulation strategies they adopt, and the extent of socially prescribed perfectionism they experience—examined through the lens of social advertising. Article visualizations:
Institution: University of Patras
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4412401996