Work

Strategic Brand Expansion in the Hydrogen Market by Global Energy Companies from a Design Perspective -Case Analysis of ExxonMobil, Aramco, and BP -

Year: 2025

Type: article

Source: 한국디자인문화학회지

DOI: 10.18208/ksdc.2025.31.2.121

Author: So Young Kim

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412412353

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Related to: 10