Work

Study on the Effects of the Internal Marketing of Financial Institutions on Word-of-Mouth Intention in Private Banking : Focusing on Secondary Financial Companies

Year: 2025

Type: article

Source: Journal of Korea Parliamentary Law Institute

DOI: 10.56352/smj.2025.18.1.02

Authors: 숭실대학교 경영학과(마케팅) 박사, SangHee Lee

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412464436

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