Impact of Integrated Management Systems on Commercial Performance and Operational Processes in Sports Venues
Year: 2025
Type: article
Abstract: This paper examines the impact of integrated management systems on the business outcomes and operational processes of sports facilities. The work shall comprehensively assess the contributions of integrated management systems (IMS) as a single digital platform that unites engineering support, security, ticketing services, CRM, and IoT analytics subsystems towards enhancing the profitability and operational performance of arenas. Such relevance is driven by the briskly growing economic potential of sports complexes linked to an expansion in revenue streams- from dynamic ticket pricing to multimedia events accompanied by food and beverage services, in addition to the imperative need for these complexes to adhere to international sustainability event-management standards (ISO 20121), alongside ESG approaches. This work is novel in that it applies an integrated methodology: comparative technical analysis of IMS architectures and data-exchange protocols; systematic review of smart-stadium market trends based on Deloitte, Markets & Markets, and Global Market Insights reports; in-depth case analysis of the best arenas (Mercedes-Benz Stadium, ABHA Arena, Tottenham Hotspur Stadium, Santiago Bernabéu, Stadium MK) for energy efficiency plus multi-format capability plus commercial return. Additionally, a content analysis was conducted on CRM/CDP, ticketing, and POS data to assess the impact of IMS on revenue and fan loyalty. The results show that IMS implementation allows: (1) more revenue with dynamic pricing and algorithmic monetization of extra services; (2) better extra services (food & drink, shop) using integrated analysis of POS, BMS, and CRM data; (3) faster changing of places for multi-format events which lets monetization happen all year; (4) big resource savings—cutting energy use by up to 29%, producing green energy, cutting waste, and moving to predictive maintenance; (5) following ISO 20121 and ESG rules making projects more attractive for investment. This article will be helpful to sports-arena operators, facility managers, system integrators, and researchers in sports management and digital transformation of venues.
Author: Vitaliy Zarubin
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4412465943