Year: 2025
Type: article
Study design: Observational Study
Abstract: This research study assessed the influence of Sobi F.M’s ‘O to ge’ programme on voting behavior of electorates during the 2019 and 2023 Governorship elections in Kwara State, Nigeria. The study was anchored on the Agenda-Setting and Multi-step Flow Theories as theoretical justification, and survey research design was adopted as its methodology. From the result of the data gathered, findings indicate that the ‘O to ge’ programme is a very effective political campaign strategy during the 2019 governorship election in Kwara State, and that authority of Sobi F.M did not give other political parties avenue to air their own campaign programmes. Based on these findings, it was however recommended that, organizer of the programme should look at better ways of sustaining it, even after election, as well as review it contents in order not to violate the provisions in NBC broadcasting codes.
Author: HABEEB ABDULRAUF
Institution: Western Michigan University
Language: English
Topic: Media Influence and Politics
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4412471773