Exploring Purchase Intention on E-commerce Platforms in Vietnam: A Case Study of OCOP Durian Agricultural Products
Year: 2025
Type: conference-paper
Study design: Observational Study
Authors: Quang Nguyen Phuong, Hong Minh Ngoc Tran
Institution: FPT University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
SDG: Zero hunger
Open Access status: closed
OpenAlex ID: W4412482458
