Work

AHP Analysis of Factors Influencing Customer Trust in E-commerce Live Streaming Shopping in Hangzhou

Year: 2025

Type: conference-paper

Study design: Observational Study

Source: International Conference on e-Education, e-Business, e-Management and e-Learning

DOI: 10.1109/ic4e65071.2025.11075330

Authors: Yili Wang, Danaitun Pongpatcharatorntep

Institution: Chiang Mai University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412482647

FWCI:

Cites: 13

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Related to: 10