The Impact of Information Characteristics of Short Videos in Healthy Diet on Audience Sharing and Application Behavior
Year: 2025
Type: article
Study design: Observational Study
Abstract: With the advancement of Internet technology and the development of new media platforms, the health knowledge of short video platforms has become an important source for users to obtain relevant information. Whether the information dissemination of short videos with healthy diets and which factors affect the communication effect all require research on audience behavior. Based on this, this study takes young people aged 15-40 as the research object and uses the information adoption model as the research model. The research method of questionnaire surveys is used to study the relationship between information characteristics, user perception usefulness, and user sharing and applied behavior. After the valid questionnaire was recycled, the data was analyzed using SPSS and Amos software, and the following conclusions were drawn: the information correlation, understandability, completeness and source professionalism of healthy diet short videos all positively affect audience sharing and application behavior. In the impact of information characteristics on sharing behavior, perceived usefulness plays a partial mediating role. In the impact of information characteristics on applied behavior, perceived usefulness does not meet the mediating effect conditions. This study analyzes the impact of the information characteristics of short videos in healthy diet on audience sharing and applied behaviors, in order to help short video bloggers create videos that are more in line with audience needs and higher quality, increase the audience's attention to healthy diet, and shape a "healthy" society.
Author: Hanyi Shen
Institution: Jiangsu Normal University
Language: English
Subfield: Health
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4412495233