Year: 2025
Type: article
Abstract: The digital age drastically changes market dynamics and requires organizations to focus on innovative market management solutions. The purpose of this paper is to analyze Amazon’s market management strategies that include its ability to adapt and its customer-centric approach. The paper explores existing literature on Amazon's operational strategies, which include excellent customer service, competitive pricing, a broad product range, and through a comprehensive literature review. This study looks at how the strategy led to Amazon being the top player in the global e-commerce marketplace. Relentless focus on customer experience, technological innovation, and data-driven decision making is among the major reasons why Amazon has been so successful. These elements not only boost operational efficiency but create a loyal customer base, thereby proving the vital role of strong market management strategies in the digital age. This research synthesizes insights to provide a broader understanding of effective market management and is useful as a reference for organizations in today’s market, who wish to flourish in the competitive environment of digital commerce.
Author: Junhao Hu
Institution: Australian National University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4412495325