Year: 2025
Type: article
Abstract: Emerging markets present lucrative opportunities for global enterprises seeking growth, diversification, and long-term sustainability. However, these markets also embody multifaceted risks such as political instability, cultural misalignment, economic volatility, and regulatory uncertainty. This paper investigates the strategic opportunities and inherent risks of engaging in emerging markets, with a focus on building robust partnerships. Using a qualitative and comparative case study methodology, the study examines multinational corporations (MNCs) like Unilever, Tata Motors, and Coca-Cola in their pursuit of market penetration and alliance-building strategies. The discussion highlights the importance of contextual intelligence, risk mitigation frameworks, and adaptive strategies in navigating the challenges of emerging economies. This paper provides practical recommendations for policymakers, investors, and corporate leaders to enhance competitive advantage while managing uncertainty in rapidly evolving global markets.
Author: J. Janakiraman
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4412496279