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A Study on the Influence of Corporate Social Responsibility on Brand Perception

Year: 2025

Type: article

Abstract: Corporate Social Responsibility (CSR) has transitioned from a voluntary corporate gesture to a critical strategic priority in modern business practices.This study investigates how CSR initiatives influence brand perception among consumers.Using a structured questionnaire distributed to a sample of 101 respondents, the research analyzes consumer trust, loyalty, and emotional connection with brands that actively engage in CSR.Employing percentage analysis and statistical tools including Chi-square tests, t-tests, and ANOVA, the findings confirm that CSR positively impacts brand perception.The study provides valuable insights for companies aiming to enhance their brand equity through ethical and socially responsible practices.

Source: International Research Journal of Modernization in Engineering Technology and Science

DOI: 10.56726/irjmets81222

Language: English

Topic: Corporate Social Responsibility Reporting

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4412496303

FWCI:

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