Mechanism of organizational and economic ensuring the implementation of the diversification strategy of agricultural enterprises
Year: 2024
Type: conference-paper
Abstract: The sphere of agricultural production does not belong to the stable spheres of business. Along with this situation, the pressure on agribusiness is increasing when it comes to finding new, more stable sources of income. One of the possible solutions is the use of a diversification strategy for the development of agrarian enterprises, or rather, the use of diversification opportunities.To ensure an effective diversification strategy, an important role is assigned to marketing activity and its tools, covering all stages of the campaign: studying demand in new markets, forecasting demand, developing assortment policy and production plans, including sales organization and development of communication promotion policy.
Authors: Oleksandr Bohdanov, Serhii Piechka, Dmitrii Litvinov
Language: English
Subfield: Agronomy and Crop Science
Domain: Life Sciences
Open Access status: gold
OpenAlex ID: W4412500354