The role of digital marketing in improving the quality of service: An analytical study of the opinions of a sample of the customers of Asia Cell telecommunications company \ Tikrit branch
Year: 2025
Type: article
Study design: Observational Study
Abstract: This study mainly aims to test the impact of digital marketing on improving the quality of services provided by Asiacell Telecommunications Company in Tikrit City at the level of its combined dimensions and each dimension (attraction, retention, communication, engagement), Research Area In its combined dimensions and each dimension (tangibles, reliability, security, empathy, responsiveness), the study adopted the descriptive analysis method, which is one of the most common scientific research methods. As for the field, the questionnaire was used as the basic tool for collecting data, measuring various aspects of digital marketing and service quality through a sample of customers (300) of Asia Cell Telecommunications CompanyTikrit branch, One of the most important findings of the study is that all dimensions of digital marketing play a positive role in improving the quality of communication services provided by the company surveyed by the customers, In terms of the main recommendations, there is a need to improve the rewards and gifts provided by the company, such as; B. Providing digital gifts (free points, temporary free subscriptions, coupon codes) to customers to retain existing customers and attract new customers.
Author: Iman Muwafq Omer
Institution: University of Tikrit
Language: English
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4412501016