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Role of social media in employer branding and employee retention in the tech sector

Year: 2025

Type: article

Abstract: This study examines the role of social media in enhancing employer branding and employee retention in the tech sector. Platforms like LinkedIn, Instagram, and Glassdoor enable firms to highlight their culture, values, and employee experiences. Authentic content such as testimonials and team events builds trust and a positive brand image. Social media also boosts employee engagement by celebrating achievements and growth, fostering emotional connection and loyalty. In a competitive, innovation-driven industry, strategic social media use attracts top talent and supports retention. Ultimately, it helps create a transparent, engaging work environment that drives long-term organizational success.

Source: International Journal of Research in Management

DOI: 10.33545/26648792.2025.v7.i1n.435

Authors: Shabnam Bano, Pragya Singh

Institution: United States Department of Commerce

Language: English

Topic: Employer Branding and e-HRM

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: bronze

OpenAlex ID: W4412501226