How to Promote Old Opera Through New Media: Practices and Reflections on Promoting Gao’an Tea-picking Opera at Gao’an Integrated Media Center
Year: 2025
Type: article
Abstract: As one of the four local operas in Jiangxi Province, Gao'an tea-picking opera has a profound cultural heritage and artistic value. With the development of new media technology, traditional operas are facing the transformation and innovation of communication methods. Gao'an City Media Center has made many efforts to promote Gao'an tea-picking opera, including the establishment of the tea-picking opera Channel and the creation of a WeChat official account. The article analyzes the advantages and challenges faced by the dissemination of Gao'an tea-picking opera in the era of new media and explores future development strategies such as content innovation and industrialization development, as well as creating interactive experience platforms. The study found that new media provides new opportunities for the dissemination and development of Gao'an tea-picking opera, but at the same time, it also brings some challenges. In the future, the inheritance and development of Gao'an tea-picking opera need to maintain traditional characteristics while actively utilizing new media technology to achieve an organic combination of innovation and inheritance.
Authors: Rao Li, Foo Ai Peng, Ngoi Guat Peng
Language: English
Subfield: Computer Networks and Communications
Field: Computer Science
Domain: Physical Sciences
Open Access status: hybrid
OpenAlex ID: W4412503128