Work

Consumer Activism and Its Consequences: Analyzing the Impact of Boycotts on Brand Reputation and Loyalty in Malaysia

Year: 2025

Type: article

Source: Asia Pacific Journal of Management and Education

Authors: Universiti Sains Malaysia, Anees Jane Ali, Ainul Mohsein Binti Abdul Mohsin, Universiti Sains Malaysia, Muhammad Muhaimin Afif Bin Muhsin, Universiti Sains Malaysia, Muhammad Ilham Bin Mohamad Nizam, Universiti Sains Malaysia, Muhammad Shamim Bin Azirul Rahman, Universiti Sains Malaysia, Muhammad Shamsul Hakimy Bin Mohd Saidin, Universiti Sains Malaysia, Naginesne A/P Ganesan, Universiti Sains Malaysia, Daisy Mui Hung Kee, Universiti Sains Malaysia

Institution: Universiti Sains Malaysia

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412505101

FWCI: 0.885

Cites:

Cited by: 1

Related to: 10