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The Impact of AI and Personalization on Consumer Purchase Decisions in Digital Marketing & E-commerce

Year: 2025

Type: article

Source: International Scientific Journal of Engineering and Management

DOI: 10.55041/isjem04827

Authors: 1Shrihari Kalpana Ashok Dhore, PGDM Student, D Y Patil PGDMI, Akurdi, Pune., Dr. Sagar Deshmukh, Shrihari Kalpana Ashok Dhore

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4412511256

FWCI: 0.427

Cites:

Cited by: 1

Related to: 10