Work

Balanced Scorecard System as a Tool of Strategic Marketing Management

Year: 2025

Type: article

Source: Business Navigator

DOI: 10.32782/business-navigator.81-24

Authors: Veronika Darchuk, Artem Tsivinskyy, Alina Bezdorodova

Language: English

Topic: Accounting and Organizational Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412514698

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Related to: 10