Work

Balancing act: Entertainment, informativeness, and irritation in dynamic in-game ads for indian gamers

Year: 2025

Type: article

Source: i-manager s Journal on Augmented & Virtual Reality

DOI: 10.26634/javr.3.1.22199

Authors: Sai Srinivas T. Aditya, Prasad C. S. Jayanthi

Language: English

Topic: Digital Games and Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412519660

FWCI:

Cites: 11

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Related to: 10