Work

Ethnic Differences in Women’s Perception of Simulated Facial Aging over a 15-Year Horizon: A GAN-Based Model Approach

Year: 2025

Type: article

Abstract: This study assessed the accuracy of a long-term AI-based projection of signs of facial aging and their acceptance by consumers. Standardized photographs of 25 Chinese and 25 French women were first taken at T0 and graded using ethnic-specific skin aging atlases. An AI-based algorithm then aged the photographs by 10 (T10) and 15 (T15) years. A total of 246 women from China, France, and Thailand compared these images in pairs (T0 vs. T0 + 10 or T0 + 15) and provided feedback on their overall impressions, realism, and psychological acceptance via a questionnaire. Besides lower face ptosis (p < 0.01), the simulated images revealed that regardless of ethnicity, there were no significant differences in grading. Irrespective of ethnic background, 62–78% of overall panelists found the projections realistic and liked them, while 85–96% of panelists (Chinese and French) were willing to test them. A total of 47% of Thai panelists were reluctant to try, while 4–14% found it scary. This indicated some degree of cultural influence. This study confirms women’s acceptance of future facial appearance with some degree of cultural divergence. It also highlights a valid methodology to explore skin aging for a more realistic and personalized cosmetic improvement and innovation.

Source: Cosmetics

DOI: 10.3390/cosmetics12040154