Work

Morbid Curiosity: The Driving Force Behind Success of Necromarketing – Analysing Events after Liam Payne’s Death

Year: 2025

Type: article

Abstract: This article investigates the interplay between morbid curiosity, necromarketing, and cultural products, using the aftermath of Liam Payne’s death as a case study. The publication of morbid content by TMZ demonstrated the power of necromarketing in attracting attention. Payne’s passing boosted interest in his music, highlighting how tragedy influences cultural consumption and underscoring the psychological allure of the macabre. This paper explores how public fascination with death drives consumer behaviour.

Source: Annales Universitatis Paedagogicae Cracoviensis Studia de Cultura

DOI: 10.24917/20837275.17.2.7

Author: Julia Waszkiewicz

Institution: Jagiellonian University

Language: English

Topic: Death, Funerary Practices, and Mourning

Subfield: Anthropology

Field: Social Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4412524351

FWCI:

Cites: 14

Cited by:

Related to: 10