Work

The Influence of Anti-Gratification Social Media Campaign on The Image of Sukabumi City Police

Year: 2025

Type: article

Abstract: Social media is one of the means and ways to provide good education to the public, especially anti-gratification by displaying a positive image easily and quickly by using Instagram social media. This study aims to determine the relationship between anti-gratification social media campaigns and the positive image of the Sukabumi City Police. This research method uses a quantitative approach with correlation. The sample used was 100 respondents. Data analysis used the Spearman rank correlation test. The results of the study showed that there was a significant relationship between anti-gratification social media campaigns and a positive image (sig. value 0.000 0.05). The study concludes that there is a significant relationship between anti-gratification social media campaigns and a positive image.

Source: International Journal Pedagogy of Social Studies

DOI: 10.17509/ijposs.v10i1.83621

Author: Maura Mourench

Institution: IPB University

Language: English

Topic: Public Relations and Crisis Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: diamond

OpenAlex ID: W4412542629

FWCI:

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Related to: 10