Examining the Role of AI Experience in Shaping Consumer Attitudes and Adoption Behavior in Social Media Marketing
Year: 2025
Type: conference-paper
Study design: Observational Study
Authors: Renuga K, Rahat Izhar, Shahid Nazir Bhatti
Institutions: Krirk University, University of Jeddah
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W4412560992