Research on the Integrated Development Strategy of New Quality Productivity and Leisure Economy—Taking the Economic Development of Malatang in Tianshui City as an Example
Year: 2025
Type: article
Abstract: 在消费升级与新质生产力崛起的双重背景下，休闲经济与地方特色产业的融合发展成为推动区域经济高质量发展的重要路径。本文以天水市“麻辣烫经济”为典型案例，通过实地调研、数据分析与理论建模，探讨新质生产力与休闲经济的协同机制及实践策略。研究发现：以数字化、绿色化、文化创新为核心的新质生产力，能够有效赋能传统餐饮业转型升级；然而，天水麻辣烫经济仍面临技术应用成本高、品牌同质化、跨产业协同不足等挑战。对此，本文提出“技术–产业–文化”三维融合策略，建议通过构建智慧供应链体系、打造“麻辣烫+”文旅生态圈、强化地域文化IP等举措，推动产业价值链延伸与区域经济增值。研究不仅为理论层面解析新质生产力与休闲经济的互动逻辑提供新视角，亦为西部中小城市依托特色资源实现创新驱动发展提供实践参考。Under the dual background of consumption upgrading and the rise of new quality productivity, the integrated development of leisure economy and local characteristic industries has become an important path to promote the high-quality development of regional economy. Taking the “Spicy Hot Pot economy” in Tianshui City as a typical case, this paper explores the synergistic mechanism and practical strategies of new quality productivity and leisure economy through field research, data analysis and theoretical modeling. The results show that the new quality productivity with digitalization, greening and cultural innovation as the core can effectively empower the transformation and upgrading of the traditional catering industry. However, Tianshui Spicy Hot Pot economy still faces challenges such as high cost of technology application, brand homogeneity, and insufficient cross-industry collaboration. In this regard, this paper proposes a three-dimensional integration strategy of “technology-industry-culture”, and proposes to promote the extension of the industrial value chain and the value-added of the regional economy by building a smart supply chain system, creating a “Spicy Hot Pot+” cultural tourism ecosystem, and strengthening regional cultural IP. This study not only provides a new perspective for the theoretical analysis of the interaction logic between new quality productivity and leisure economy, but also provides a practical reference for small and medium-sized cities in western China to achieve innovation-driven development based on characteristic resources.
Source: E-Commerce Letters
Author: 进美 陈
Language: English
Subfield: Development
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4412577374