Year: 2024
Type: article
Abstract: This study aims to analyze the application of SWOT analysis on TikTok Shop social commerce. This study used qualitative descriptive method. This method is an analysis method by providing a qualitative description of Strenghts, weaknesses, opportunities and threats in Social Commerce Tiktok Shop and SWOT analysis. The results showed that in the SWOT analysis on TikTok Shop social commerce in the SWOT matrix, there are several strategies, including S-O, W-O, S-T and W-T that can be considered in making decisions in competing with other industries
Authors: Zeindidia Yusak, Jeni Susyanti, Siti Asiyah
Institution: Universitas Islam Malang
Language: English
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4412582172