The moderating role of product involvement in virtual reality-enhanced online immersion: effects on internet consumer behaviour
Year: 2025
Type: article
Authors: Salma Ayari, Imène Ben Yahia
Institutions: University of Gafsa, Manouba University
Language: English
Subfield: Human-Computer Interaction
Field: Computer Science
Domain: Physical Sciences
Open Access status: closed
OpenAlex ID: W4412601848