Work

The power of gamification in marketing and brand engagement: trends and insights

Year: 2025

Type: article

Source: International Journal of Process Management and Benchmarking

DOI: 10.1504/ijpmb.2025.147409

Authors: Suraj Kushe Shekhar, C. Ganesh Kumar

Institutions: Vellore Institute of Technology University, Indian Institute of Foreign Trade

Language: English

Topic: Educational Games and Gamification

Subfield: Developmental and Educational Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412601860

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