Work

Impact of ad-evoked nostalgia and intensity of nostalgia on intention to buy fashion products

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Technology Marketing

DOI: 10.1504/ijtmkt.2025.147321

Authors: Ashok Kumar, Ashwani Kumar Yadav, Ruchi Srivastava, Pawan Kumar, Bhoopendra Bharti, Bijay Prasad Kushwaha

Institutions: Chhatrapati Shahu Ji Maharaj University, Jagannath International Management School, Vasant Kunj, New Delhi, Jagannath International Management School, Kalkaji, New Delhi, IMS Ghaziabad, Vellore Institute of Technology University

Language: English

Topic: Nostalgia and Consumer Behavior

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4412601983

FWCI:

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