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Interplay of digital trust alliance, entrepreneurial orientation and use of digital payments: digital shift of rural MSMEs to survive COVID-19

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Business Forecasting and Marketing Intelligence

DOI: 10.1504/ijbfmi.2025.147041

Authors: Harleen Kaur, Priya Devi

Institution: University of Jammu

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4412611459

FWCI:

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Related to: 10