Work

Tourism Communication In The Development Of Jagara Eco Park Tourism Destination Based On Community Empowerment

Year: 2025

Type: article

Abstract: This study discusses tourism communication strategies in the development of Jagara Eco Park destinations based on community empowerment using the Public Relations (PR) theory approach. The main focus of the study is on traffic congestion that arises due to increased tourist visits. With a descriptive qualitative approach and in-depth interviews, this study shows that effective PR communication can build synergy between managers, the community, and other stakeholders in overcoming negative impacts such as traffic jams. The importance of the role of PR in building a positive image, managing public opinion, and establishing long-term relationships with various parties for the sake of tourist destinations is emphasized.

Source: Journal of Comprehensive Science (JCS)

DOI: 10.59188/jcs.v4i7.3447

Authors: Fadli Ramdani, Khaerudin Imawan, Dian Andriany

Institution: Universitas Swadaya Gunung Jati

Language: English

Topic: Community-based Tourism Development and Sustainability

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Sustainable cities and communities

Open Access status: hybrid

OpenAlex ID: W4412628759

FWCI:

Cites: 10

Cited by:

Related to: 10