Management Communication Rumah BUMN Through CSR Programs in Forming Digital Economy Ecosystem for MSME Actors
Year: 2025
Type: conference-paper
Abstract: Research purposes is For know Management Communication Rumah BUMN through CSR Program in to form Digital Economy Ecosystem for UMKM actors . Research done with Approach qualitative with method descriptive . Informant chosen through purposive sampling and snowball sampling techniques. Data collection techniques : study literature , study field . Research results 1) Planning started with perform profiling ( identification) needs ) audience , meetings and briefings, stakeholder mapping , timeline preparation , filtering communicator ( source ), selection training messages ( themes ) , utilization of social media , and curation UMKM participants . 2) Organizing : implementing job descriptions, empowering participant internship , mobilizing source power ( human , facilities and infrastructure ), creating a comfortable , conducive and inspiring environment , as well as do coordination and monitoring. 3) Implementation : Training comprehensive , UMKM assistance , networking improvement , and reward and punishment, impact implementation of CSR programs in ecosystem digital economy . 4) Control based on KPI (Key Performance Indicator) hierarchy , and carry out evaluation in a way periodic.
Institutions: Universitas Komputer Indonesia, Mercu Buana University
Language: English
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4412647605