Work

Utilization of E-Commerce Applications as An Effort to Increase The Income of Community-Based Farmer Groups

Year: 2025

Type: conference-paper

Abstract: The research aims to find out the problems in the farming community in Pangalengan Bandung West Java Indonesia, to be analyzed as data in developing e-commerce applications as a solution and an effort to increase farmers' income. With qualitative methods, data is obtained through in-depth interviews (semi structured). Through descriptive analysis (5W+1H), the data was processed into an e-commerce design brief using object-oriented approach with System Development Life Cycle Prototyping method. The results showed that low agricultural product prices, market monopolies, and distribution difficulties have led to the decline of agriculture as a job choice. Creating e-commerce-based marketing networks is expected to improve marketing outcomes through competitive prices, shorten the distribution chain, and make agriculture a promising job once again for them. The impact is that farmers are starting to be able to independently market their products, cut the long chain of marketing and also.

Source: Proceeding of International Conference on Business Economics Social Sciences and Humanities

DOI: 10.34010/icobest.v8i.723

Authors: Kankan Kasmana, Eka Setiawan

Institution: Universitas Komputer Indonesia

Language: English

Topic: Agriculture and Agroindustry Studies

Subfield: General Agricultural and Biological Sciences

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDGs: No poverty, Decent work and economic growth, Zero hunger

Open Access status: diamond

OpenAlex ID: W4412647693

FWCI:

Cites: 4

Cited by:

Related to: 10