Selling Orientation – Customer Orientation (S.O.C.O): Hubungan Penerapannya dalam Meningkatkan Kinerja Salesperson di Kota Palu
Year: 2025
Type: article
Study design: Observational Study
Abstract: This study aims to analyze the influence of selling orientation and customer orientation in their application to improve salesperson performance in Palu City. The population of this quantitative-associative study is all salespersons in Palu City, with a sample size of 85 respondents selected through purposive sampling techniques. Data collection using a questionnaire instrument in the form of a Google form. The research data analysis method uses Jeffreys's Amazing Statistics Program. The results of this study indicate that selling orientation does not have a significant effect on salesperson performance; on the contrary, customer orientation has been shown to have a significant effect on salesperson performance. Simultaneously, however, there is a significant influence between the application of selling orientation and customer orientation on improving salesperson performance in Palu City compared to the application of each orientation partially.
Institution: Tadulako University
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4412648140