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Pemanfaatan Siaran Langsung Instagram sebagai Media Edukasi Kesehatan Ibu Hamil melalui Akun @bumil_pintar

Year: 2025

Type: article

Abstract: Access to trustworthy health information remains a persistent concern for expectant mothers in Indonesia. In response, an interactive educational initiative was implemented via Instagram Live on the @bumil_pintar account, airing twice weekly from February 3 to May 31, 2025. Across 32 sessions, viewership grew from 64 to 301 per session, with comments rising from 5 to 20. In total, the broadcasts engaged 5,475 viewers and generated 417 comments. While no formal statistical tests were applied, the upward trend in participation is evident. Real-time interaction and steady scheduling set this approach apart from conventional one-way digital education. These findings offer a foundation for strengthening maternal health literacy in digital community settings. Ongoing assessment will be necessary to evaluate its quantitative impact.

Source: AJAD Jurnal Pengabdian kepada Masyarakat

DOI: 10.59431/ajad.v5i2.562

Authors: Satria Noor Ihsan, Siti Aminah

Institution: University of Pembangunan Nasional Veteran Jawa Timur

Language: English

Topic: Social Media in Health Education

Subfield: Health

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: diamond

OpenAlex ID: W4412671228

FWCI:

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