Year: 2025
Type: article
Study design: Observational Study
Abstract: Recycling is a potential solution to address the issue of fabric waste driven by fast fashion. This study aims to examine the influence of behavioral, normative, and control beliefs on attitude, subjective norm, and perceived behavioral control to predict fashion recycling intention based on Theory of Planned Behavior (TPB). Data were collected from 316 Generation Y and Z participants using a convenience sampling approach. The questionnaire was developed through an elicitation study based on TPB constructs. Structural Equation Modeling was conducted and produced an acceptable model fit: χ² (369) = 693.28, p < .001; RMSEA = .060. This study found that behavioral, normative, and control beliefs significantly predicted their respective TPB variables. Crucially, subjective norm and perceived behavioral control directly predicted intention, with notable indirect effects from normative and control beliefs. This showed that interventions should focus on strengthening social influence and facilitating recycling behavior through increased perceived control.
Authors: Ratu Ifthiharfi, Yunita Dewanti, Rizka Halida
Institution: University of Indonesia
Language: English
Subfield: Management, Monitoring, Policy and Law
Field: Environmental Science
Domain: Physical Sciences
Open Access status: gold
Estimated APC paid: $50
OpenAlex ID: W4412762304