Work

Literature Review: the Impact of E-commerce on Traditional Markets That Are Transforming Into the Digital Era

Year: 2024

Type: conference-paper

Abstract: E-commerce is currently very popular with the public, because almost every product and service is now available through e-commerce. And sales can be made on computers, tablets, smartphones and other smart devices. MSMEs have an influence on regional & state economies, the benefits of e-commerce for MSMEs are expected to increase marketing with a wider and more flexible reach. The transformation of traditional markets to digital can be carried out if you want to make changes to your business. With knowledge of E-commerce, many people know and can participate in online marketing. This research uses a literature review using books, journals, periodicals and the web that are relevant to the research.

Source: Proceeding of International Students Conference of Economics and Business Excellence

DOI: 10.33830/iscebe.v1i1.3495

Author: Nurmanik Manintan

Institution: Indonesia Open University

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: bronze

OpenAlex ID: W4412776063

FWCI:

Cites:

Cited by:

Related to: 10