Work

Determinants of Voting Intentions among Malaysian University Students: A Structural Equation Modeling approach

Year: 2025

Type: article

Abstract: This study investigated the determinants of voting behavior among young Malaysian voters using the Theory of Reasoned Action and the Theory of Planned Behavior. The study aims to identify the contributing factors that influence young voters' voting behavior. Findings indicated that candidate perception, party perception, subjective norms, persuasion techniques, and social network engagement significantly influenced young voters' intentions. However, this study found that political awareness had no significant impact. The study's respondents were 422, aged 18 – 30, from Universiti Teknologi MARA through an online survey. This insight may aid in developing strategies to engage and mobilize young voters effectively.

Source: Environment-Behaviour Proceedings Journal

DOI: 10.21834/e-bpj.v10isi27.6813

Authors: Nursyahida Zulkifli, Mohamad Rahimi Mohamad Rosman, Wan Nurul Basirah Wan Mohamad Noor, Muhammad Syafiq Hassan, Nor Farizah Johari, Siti Nor Adawiah Hussin

Institution: Universiti Teknologi MARA

Language: English

Topic: Electoral Systems and Political Participation

Subfield: Political Science and International Relations

Field: Social Sciences

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: diamond

Funder: Universiti Teknologi MARA