Work

Enhancing Capsule Network for Precision Marketing in E-commerce Live Broadcasting under Big Data

Year: 2025

Type: conference-paper

Abstract: This paper introduces a fine-tuning of the capsule networks (CNs) approach towards building a smart big data management system, specifically for precision marketing in e-commerce live broadcasting. Discussion on the fundamentals of CNs and the current situation of e-commerce live broadcasting marketing is pursued prior to exploring the central importance of big data management in that area. The applications of CNs in marketing strategy optimization is the closing discussion to which the paper applauses with the optimization of CNs for the development of a strong big data management system. This paper is believed to be able to assist greatly in the fine-tuning of CNs and the establishment of proper smart big data management systems.

Source: Guangdong-Hong Kong-Macao Greater Bay Area International Conference on Digital Economy and Artificial Intelligence (DEAI)

DOI: 10.1145/3745238.3745263

Authors: Xiake Li, Lu Ding, Naifeng Liang

Institutions: Huizhou Economics And Polytechnic College, City College of Huizhou

Language: English

Topic: Advanced Neural Network Applications

Subfield: Computer Vision and Pattern Recognition

Field: Computer Science

Domain: Physical Sciences

Open Access status: hybrid

OpenAlex ID: W4412789643

FWCI:

Cites: 22

Cited by:

Related to: 10