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Research Hotspots and Prospects of China's Retail Digitalization Based on Bibliometrics

Year: 2025

Type: conference-paper

Abstract: This study leverages the CiteSpace bibliometric tool and the CNKI literature data platform to analyze high - quality papers on China's retail digital transformation published in Peking University's core journals and CSSCI journals. This not only helps theorists grasp the research evolution and development direction but also offers empirical evidence for retailers to formulate digital strategies and allocate resources.

Source: Guangdong-Hong Kong-Macao Greater Bay Area International Conference on Digital Economy and Artificial Intelligence (DEAI)

DOI: 10.1145/3745238.3745478

Author: Ruiyun Du

Institution: Macao Polytechnic University

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4412790189

FWCI:

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