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Integrating Traditional Chinese 'Circle' Culture and Shape Grammar in Modern Logo Design: A Case Study of Tomato Commune

Year: 2025

Type: article

Abstract: The concept of "circle" holds great significance for the Chinese, symbolizing harmonious unity and the seamless integration of elements. This idea reflects the ancient Chinese emphasis on sustainable development and their forward-thinking perspective. However, maintaining cultural integrity and relevance in modern logo design while ensuring efficiency and aesthetic appeal presents a significant challenge. This study aims to integrate traditional Chinese "circle" culture into modern logo design, enriching contemporary design concepts and methodologies and promoting the development of logos with Chinese characteristics. Using the "Tomato Commune" logo design as a case study, this research proposes a logo design method characterized by "circle" culture.

Source: Environment-Behaviour Proceedings Journal

DOI: 10.21834/e-bpj.v10isi29.6901

Authors: LiuPing, Mohd Nasiruddin Abdul Aziz, Issarezal Ismail, Darfi Rizkavirwan

Institutions: Universiti Teknologi MARA, Multimedia Nusantara University

Language: English

Topic: Cultural and Communication Design Research

Subfield: Museology

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4412809554

FWCI:

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