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Salesforce CRM and the Integration of Internet of Things (IoT) for Enhanced Customer Insights: A Deep Dive

Year: 2024

Type: article

Abstract: As we all know, due to the interrelated and data abundance of today's world, businesses are constantly looking for new approaches to improve customer interaction and facilitate greater customization.This article discusses how integrating the Salesforce customer relationship management (CRM) system with the Internet of Things (IoT) can change the landscape of engagement.Organizations can take advantage of real-time data provided by IoT devices to obtain profound customer insights, enhance service delivery and increase proactive engagement.This document examines the key benefits and challenges alongside other considerations that implement modern strategies in any business operation.

Source: Journal of Artificial Intelligence Machine Learning and Data Science

DOI: 10.51219/jaimld/maneesh-gupta/570

Author: Maneesh Gupta

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: bronze

OpenAlex ID: W4412822406

FWCI:

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Related to: 10