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An exploratory study to analyze the impact of using Growth Hacking on e-participation environments

Year: 2025

Type: conference-paper

Abstract: The dissemination of Information and Communication Technologies (ICTs) has fostered e-participation platforms, yet low citizen engagement remains a challenge, limiting their effectiveness. To address this, we applied the P-EPV framework to identify Growth Hacking strategies for increasing citizen engagement. Thus, we conducted a case study investigating the impact of these strategies in SoPa (an e-participation tool). We observed that applying Growth Hacking strategies through the P-EPV framework significantly boosted user participation, demonstrating its potential to enhance citizen engagement. These findings offer insights to improve other initiatives that face similar challenges.

DOI: 10.5753/lasdigov.2025.7753

Authors: Caroline L. Resek, Gustavo E. R. G. Alves, Bárbara P. Caetano, Melise M. V. Paula

Institution: Universidade Federal de Itajubá

Language: English

Topic: E-Government and Public Services

Subfield: Political Science and International Relations

Field: Social Sciences

Domain: Social Sciences

Open Access status: gold

OpenAlex ID: W4412838249

FWCI: 6.128

Cites: 25

Cited by: 1

Related to: 10